US Hawks Hang Gliding Association

Venture capitalism or even social idealism are not ideal drivers of AWE R&D. Players who depend too much on these ideologies burn-out.

Instead, the spirit of Deep Play is the "right stuff", that leaves the developer refreshed rather than exhausted. This is the most radical kind of industrial philosophy.

This fine summary by Maria Popova of Diane Ackerman's brilliant formulation of Deep Play lays out the principles of how we can see AWE R&D based on the kite as a glorious calling. Diane really gets it, in this quoted example-

Maria Popova wrote:Games don’t guarantee deep play, but some activities are prone to it: art, religion, risk-taking, and some sports — especially those that take place in relatively remote, silent, and floaty environments, such as scuba diving, parachuting, hang gliding, mountain climbing. Deep play always involves the sacred and holy, sometimes hidden in the most unlikely or humble places"

Maria Popova wrote:“In rare moments of deep play, we can lay aside our sense of self, shed time’s continuum, ignore pain, and sit q...